#2 — The Declaration He Didn't Hide
Video call event photocards follow a pattern.
Mass entries, mass supply, prices stay flat. Most of them settle around ¥1,000. That's just how it works.
This one didn't.
ATEEZ. GOLDEN HOUR : Part.3. SOUNDWAVE video call photocard.
There were pose specifications for this shoot. Most members followed them.
Jongho didn't — but that's Jongho. Every now and then, he skips the brief and does his own thing.
Spot that little bit of mischief among all eight members' cards, and you can't help but smile.
Hongjoong followed the brief.
Hand behind the head, backwards peace sign.
That pose turned his arm toward the camera.
And on the inside of that arm, in vertical script —
"No 1 like me."
This wasn't a styling choice. It's a tattoo.
And that phrase has been with Hongjoong since long before the world knew ATEEZ.
His first ever birthday merchandise — released just two years after their debut — carried those words.
Eight members. One of them.
No 1 like me.
Years later, it became the title of his own solo track — NO1.
And the name he goes by behind the DJ decks.
When this card first hit the market, it sat alongside every other video call photocard.
Unremarkable, on the surface.
Back then, I was buying stock for the shop I worked at. I found this card listed on Mercari at ¥2,888 — a few people had already noticed something.
I bought it anyway. Not because the price was right, but because I saw what was in the frame.
I sold it for ¥6,000.
That was only the beginning.
The price doesn't move until enough people notice. ¥10,000. And it kept climbing.
Of all the GOLDEN HOUR : Part.3 cards, this was the one that jumped the most — many times over its usual price.
Hot in every sense of the word.
The card didn't change.
The awareness did.
Hongjoong must have known his arm would show.
He didn't hide it.
And the Hongsamis who adore him noticed — and here we are.
A card where Hongjoong's declaration quietly made it into the frame, in the best possible way.
One card. Every layer of it.
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